United States. The company Spiffy was chosen as the winner of the MEMA Aftermarket Startup Challenge (MASC) 2025, during the Aftermarket Technology Conference, held on October 6.
The company stood out for its platform that combines software, vehicles, devices and training, designed to help workshops, dealerships and fleets launch and scale mobile maintenance services – from oil changes to washing and detailing – with an efficient and adaptable model.
"Spiffy stood out in the MEMA Aftermarket Startup Challenge because it brings innovation to a very practical challenge: helping shops and fleets expand their business models through mobile services," said Chris Gardner, senior vice president of technology and programming at MEMA Aftermarket Suppliers. "It's a smart, scalable solution that fits perfectly with the direction the industry is heading."
The competition brought together five finalist startups that presented their proposals to an audience made up of leaders and experts from the automotive aftermarket sector. The public voted in real time, choosing Spiffy as the most innovative. The company offers all the resources needed for organizations to quickly launch their mobile services, optimize their operation, and strengthen their established businesses.
"We're thrilled that industry leaders recognize the potential of what we're building," said Connor Finnegan, Spiffy's chief product and strategy officer. "This recognition reinforces that we are generating real value for the aftermarket."
The MEMA Aftermarket Startup Challenge has established itself as a key space to discover the most disruptive startups in the vehicle life cycle. In this edition, the venture capital firms Assembly Ventures, Automotive Ventures and FM Capital participated as judges, while Capstone Financial Group and Microtech Ventures offered mentoring and strategic accompaniment to the contestants.
