Colombia. Medellín consolidated its position as a meeting point for the Latin American aftermarket with the holding of EuroPremium 2026 and the first One2One regional business roundtable.
The events brought together workshops, manufacturers and importers to promote excellence, knowledge exchange and new business opportunities; were developed within the framework of Expopartes 2026, brought together representatives from Central America, Colombia, Ecuador and Venezuela with a common objective: to promote the professionalization of after-sales through technical training, knowledge exchange and the generation of new business opportunities.
A night to recognize excellence
The Four Points Sheraton Hotel was the setting for the EuroPremium 2026 gala, an evening dedicated to highlighting the commitment, quality and evolution of the workshops that are part of the EuroTaller Network.
The program began with the welcome of attendees and the participation of sponsors, followed by technical update spaces focused on the main challenges facing the automotive industry, especially in the face of the growth of the hybrid and electric vehicle fleet.
One of the central moments of the day was the discussion on the present and future of independent workshops in the face of new technologies. Experts from the sector analyzed the transformation that the aftermarket is experiencing and the need for workshops to continue strengthening their technical capacities to respond to new market demands.
The evening concluded with an integration dinner and the EuroPremium 2026 awards ceremony, which recognized the performance of the workshops that stood out for their innovation, customer service and commitment to continuous improvement.
Recognition of the pillars of the EuroTaller Network
As part of the ceremony, GroupAuto awarded the workshops with the best performance in the strategic pillars that underpin the EuroTaller Network model.
In the Image category, EuroTaller Mecanautos, Multiservicios Calderón, Autotecnic, Autobahn and Roca VIP were recognized.
In Clients, the winners were EuroTaller La Cueva Nº 1, Los Laureles, Quality, FCG Mecánica and Roca VIP.
For their management in Information, EuroTaller Autocars, Calderón, Cruz Autocenter, Autochamp and Autoclub MM received recognition.
Finally, in Training, EuroTaller Los Mellizos Ingeniería Automotriz, Mora, Automotive Customer Experience, Motorland and Speed Lube Center were distinguished.
The winners of EuroPremium 2026
The highest distinction of the EuroTaller Network was awarded to the SuperPits, Servicios y Repuestos A&A, Autocambios and Inteauto workshops, which stood out for their comprehensive performance and their permanent commitment to excellence.
In recognition, the winners will live an exclusive experience in Formula 1, a stage that represents the highest standards of innovation, precision and performance.
During the ceremony, a special recognition was also given to EuroTaller Suprema Garage, highlighting its contribution to the strengthening of the network.
One2One: businesses driving regional growth
As a complement to the academic and recognition activities, GroupAuto held for the first time in the region the One2One business roundtable, a space designed to strengthen commercial relations between international manufacturers and wholesale importers.
The day brought together 16 international auto parts manufacturers and 16 importers, who participated in 207 business meetings of 20 minutes each.
The negotiations generated trade expectations of more than USD 3,105,000, with an average of close to USD 15,000 per meeting, evidencing the potential of the meeting as a platform to boost the regional market.
During the meetings, business opportunities were addressed in categories such as brakes, filtration, lubrication, batteries, engine, clutch, transmission, refrigeration, air conditioning, suspension, steering, electrical systems and injection.
Beyond the figures, the business roundtable made it possible to strengthen relations between manufacturers and importers and create new opportunities to expand the offer of products and solutions in the different markets of Latin America.
Medellín, a benchmark for the aftermarket
With the realization of EuroPremium 2026 and the first regional edition of One2One, Medellín reaffirmed its position as one of the main scenarios for the development of the automotive aftermarket in Latin America.
While the gala highlighted the efforts of the workshops that raise the quality and service standards of the EuroTaller Network, the business roundtable strengthened the commercial integration of the value chain, generating new opportunities for manufacturers, distributors and independent workshops.
In this way, GroupAuto consolidated a strategy that combines recognition, training and business generation to build a more professional, competitive after-sales service prepared to face the technological challenges that transform the automotive industry.
