United States. The company announced the launch of a revamped and significantly expanded Affiliate Accessories Program for dealers in the United States.
The initiative includes more than 1,000 aftermarket products, selected from trusted and popular brands, targeting users of Chrysler, Dodge, Jeep and Ram vehicles. All accessories can be purchased online through the Mopar online store or directly from participating dealers, either at the time of purchase of the vehicle or later.
"We are partnering with our most trusted and popular suppliers to enhance the convenience and variety of accessory options for customers and dealers, providing a one-stop shopping experience," said Darren Bradshaw, senior vice president of Mopar North America. "By providing easy access to the largest and best selection of accessories available for modifications and customization, we work strategically to grow our business, enhance the dealership experience and continue to add accessory partners who share our passion for quality and customer satisfaction."
The new accessories cover a wide range of lifestyles and uses, from performance upgrades to camping solutions, racks, tools, lighting, audio, security and much more. All have been reviewed by Mopar experts to ensure compatibility and proper fit, and are individually supported by each provider.
Matt Godfrey, general manager of sales at Golling Chrysler, Dodge, Jeep and Ram in Bloomfield Hills, Michigan, has seen remarkable results with the expanded program:
"The Mopar Affiliate Accessories Program enhances the customer experience by providing easy access to the most popular accessories shoppers are looking for," said Godfrey. "We've seen a clear increase in customizations through the program, and at the end of the day, both our dealership and our customers are a winner with this all-in-one option."
Currently, more than 40 suppliers participate in the program, including brands such as THULE, AEV, Baja Designs, WeatherTech, Bilstein, MB Quart, Leitner, Curt and many more. Items can be delivered to the selling dealership for pickup or installation, further simplifying the customer experience.
