Latin America. In conversation with Aftermarket International, the Sales Manager for Latin America of TrakMotive, Alaine Zúñiga, made a positive balance during this year of this manufacturer from the United States, whose mother company is located in China.
"We expect to close it at double-digit growth," Zuñiga said.
As for the greatest achievements during this 2023, the opening and development of new markets stands out.
"I think the macroeconomic environment, speaking of an important market for us, was a strong Mexican peso, where our customers could buy more goods or import from abroad with an advantage in the exchange rate," he said.
"Speaking of our challenges, our plans focus on offering a broader catalog of categories; This means entering areas where there is a lot of competitiveness," he said.
Finally, its industry prospects for the medium term are synthesized in sustained growth.
"As the global economy recovers from the impacts of the pandemic and people continue to buy new vehicles and maintain existing ones, demand for auto parts is expected to continue to grow," he said.
"Likewise, a diversification of global supply chains is expected to efficiently manage the chain that will be fundamental for the resilience of the industry," he said.
