United States. KYB Americas Corporation announced its partnership with RACER Media & Marketing as the official partner of the Red Carpet Car Show at the first edition of the RACER Creator Awards, which will be held on November 20, 2025 at the Los Angeles Convention Center. With this collaboration, the company seeks to amplify the visibility of its global "Off We Go" campaign, focused on adventure, performance and precision on the move.
KYB's presence will include on-site activations and exclusive content designed to highlight the spirit of exploration and innovation that characterizes the creative community and the world of motorsport.
"KYB's history is rooted in performance and confidence – two values that resonate deeply with both professional runners and the creators who inspire the next generation. Their 'Off We Go' message fits perfectly with the purpose of the Creator Awards: the drive to move forward, create and explore new horizons," said George Tamayo, Creative Director of RACER Studio.
The RACER Creator Awards will recognise the leading creators in the automotive and motorsport ecosystem, from filmmakers and photographers to drivers, builders and storytellers. As part of the agreement, KYB and RACER Studio will develop collaborative content that reflects the spirit of "Off We Go" and its call to break boundaries across multiple platforms.
"'Off We Go' represents more than a slogan: it is an attitude. It's about hitting the road, taking on challenges, and sharing that passion with a community that never stops. Partnering with RACER allows us to connect directly with that creative energy," said Andy Castleman, KYB's Director of Product and Marketing.
