United States. TireHub, a national tire distributor co-founded by Bridgestone Americas and The Goodyear Tire & Rubber Company, launched the TireHub Plus program.
Its goal is to boost the operations of independent tire dealers across the country.
Curtis Brison, Vice President of Sales, Marketing and Strategic Growth at TireHub, highlighted the goals of the program, noting, "TireHub Plus is more than just a program; It's a commitment to empower our independent distributors."
He highlighted TireHub's role as more than just a distributor, but a partner focused on contributing to the profitability and growth of dealerships.
The TireHub Plus program offers a variety of benefits to its members, including purchase incentives to improve profitability – members have exclusive opportunities to earn additional funds on eligible quarterly tire purchases.
At the same time, it comes with a warranty program against road hazards. It provides comprehensive coverage, an easy-to-use online claims portal, and fast reimbursements for claims, benefiting both distributors and consumers.
Add to that digital solutions and marketing funds: members gain access to digital tools to attract new customers and retain existing ones. The marketing dollars earned can be used for various campaigns and tools, including website development and digital/in-store marketing.
"Our teams have always been dedicated to providing distributors with premium products, industry-leading services and differentiated solutions," said Brison.
"Whether it's protecting their investments, helping them market their businesses, or offering additional rewards and incentives, we want to prove that TireHub is the best partner to meet each and every need for our independent distributors."
