International. During the event held in Atlanta (USA), created especially for the national and international aftermarket, the latest innovative solutions of the Hella and Faurecia Group, which operate together under the global brand FORVIA, were presented.
The meeting brought together the top 60 key customers from 15 countries in North, Central and South America. There, the German supplier exhibited the technologies of tomorrow: digitalization of lighting, automated driving, brake systems, diagnostic solutions, clean mobility solutions and FORVIA seats at the Porsche Experience Center.
Hella pointed to automated driving, digitalization and connectivity, efficiency and e-mobility, as well as individualization, as current trends in the automotive industry. These developments in turn pose challenges for workshops and aftermarket partners, as vehicles become increasingly complex.
"We are creating the technology of tomorrow, today," said Fred Snow, president of HELLA Inc., who thanked Porsche North America for enabling the use of its headquarters and customer experience center.
"Porsche has been an incredible partner over the years, with Hella as a supplier from day one with the 356. Today, Porsche is an early adopter of Forvia's cutting-edge technology, making it the perfect place," said Snow.
During the exhibition, customers had the opportunity to visit the main attractions of downtown Atlanta and experience the adrenaline rush in the lap test on the Porsche track.
