United States. BBB Industries announced its rebranding to TERREPOWER, a decision that reinforces its commitment to innovation and sustainability in manufacturing.
The company, renowned for its expertise in automotive remanufacturing, has expanded its presence in sectors such as electric vehicles, renewable energy and industrial applications.
Since its founding in 1987, BBB has built a reputation for delivering high-quality, reliable products in the global marketplace. With this transformation, TERREPOWER seeks to strengthen its role in extending the life cycle of products and optimizing resources. Its focus on remanufacturing, reengineering, and material recovery reduces waste, decreases reliance on raw materials, and improves efficiency in various industries.
A forward-looking change of identity
The rebranding reflects the company's evolution and its commitment to innovative solutions for a more efficient future. "This is an exciting milestone for us," said Duncan Gillis, CEO of BBB Industries. "TERREPOWER is not just a new name, but a new chapter in our journey. It reflects our ongoing commitment to innovation and collaboration to deliver solutions that meet the evolving needs of our customers. This rebranding unites our teams under a shared identity and positions us well for future success."
The new name combines the terms "Terre," which is French for "earth," and "Power," which represents the company's strength and drive toward smart and efficient manufacturing. This identity symbolizes the company's commitment to the preservation of resources and the search for sustainable technological solutions.
Global Rollout and Next Steps
The transition to TERREPOWER will be implemented gradually in the coming months globally. As part of the process, the company will update all of its brand assets and launch a series of internal resources to facilitate the adoption of the new identity by its employees.
In addition, as part of this transformation, the company will unveil a redesigned website in the coming week, aligned with its new corporate identity and focus on sustainability.
With this change, TERREPOWER seeks to consolidate itself as a benchmark in sustainable manufacturing, offering high-performance and efficient solutions for its customers in various industries.
