Mexico. LIQUI MOLY has announced a strategic alliance with Italika, the largest motorcycle manufacturer in Mexico, and with the Hero and Benelli brands, distributed exclusively by Grupo Elektra.
This high-impact collaboration in the Mexican market aims to offer motorcyclists an unparalleled maintenance experience, optimizing the durability and performance of their motorcycles through the use of LIQUI MOLY's advanced lubricants.
From 1 August 2024, ITALIKA, HERO and Benelli motorcyclists will be able to enjoy extended service intervals thanks to the advanced technology of LIQUI MOLY oils. Oil changes can be performed every 6,000 kilometers, which means more time on the road and fewer visits to the workshop, thus ensuring greater comfort and efficiency in maintenance.
In a step that reinforces the confidence of motorcyclists, customers who carry out maintenance at ITALIKA Service Centers will benefit from an extended warranty for their vehicles. ITALIKA and HERO motorcycles will come with a 4-year, 40,000-kilometer warranty, while Benelli motorcycles will be covered by a 1-year, or 10,000-kilometer warranty. This coverage provides motorcyclists with the peace of mind that they have the protection they need to extend the life of their motorcycles.
The alliance also extends its benefits to owners of HERO and Benelli motorcycles. These brands, distributed in Mexico by Grupo Elektra, will enjoy the same level of high-tech care and lubrication used by motorcycles in international competitions such as Moto2 and Moto3, ensuring that all models receive the best possible maintenance.
LIQUI MOLY stands out worldwide for its constant innovation and dedication to providing products of the highest quality. Its oils and additives are designed to optimize engine performance, reduce wear and extend the life of motorcycles. The alliance with ITALIKA, HERO and Benelli reinforces this commitment, ensuring that Mexican motorcyclists enjoy cutting-edge maintenance solutions that meet the highest quality standards.
