Mexico. Until the third quarter of 2024, Nuevo León and Coahuila concentrated 42.7% of automotive investment in Mexico, totaling 5.8 billion dollars.
Nuevo León stands out for value-added projects, while Coahuila is distinguished by the generation of jobs, with more than 18,000 jobs created.
According to the Automotive Investment Report 3Q 2024 by Directorio Automotriz, investments in electromobility and Nearshoring were key to this growth. Of 158 projects registered, 60 were related to electromobility platforms, which accounted for 37.9% of the total, although at a slower pace compared to 2023. Investments in this sector increased by 73.83% compared to the same period of the previous year, reaching 8,730 million dollars.
Nuevo León led with 3,394.6 million dollars, highlighting investments such as Ternium (800 million dollars) and Hofusan Industrial Park (1,000 million dollars). In electromobility, Dana Incorporated invested in a plant for electric vehicles in Escobedo.
Coahuila, with 23 projects and 18,194 jobs generated, registered 2,404.5 million dollars in investment. Among the main investments are the VYNMSA industrial park in Torreón (100 million dollars) and the SAF-Holland plant in Piedras Negras (33 million dollars).
For the fourth quarter of 2024, more investments are expected, such as the Volvo plant in Nuevo León and the expansion of Mubea in Coahuila. Both states continue to be protagonists of Nearshoring, each with different but complementary strategic approaches.
Optimistic projections for the end of 2024 anticipate an additional investment of 4 billion dollars, with an emphasis on auto parts and industrial parks.
