United States. Powersoft, a global technology leader in audio amplification systems, signal processing and transducer systems for the pro-AV sector, announced a technology partnership with Ferrari.
It brings together Italian excellence in acoustic innovation and automotive engineering.
Recognized worldwide for constantly developing advanced technologies and designing innovative and efficient audio systems that deliver unprecedented levels of power in compact sizes and with minimal power consumption, Powersoft aligns perfectly with Ferrari's pursuit of excellence.
The partnership aims to develop solutions that enhance the Ferrari brand audio experience while minimizing energy consumption and offering benefits in efficiency, reliability and sound quality.
Powersoft technologies stand out for their significant reduction in heat dissipation, the recycling of reactive energy from the speakers and the flexibility of installation, thanks to a remarkable power-to-weight ratio. These distinctive features have played a key role in paving the way for this all-Italian cooperation.
Powersoft's development philosophy prioritizes reducing environmental impact through technological advancements and environmentally conscious manufacturing processes. This commitment aligns perfectly with Ferrari's pursuit of excellence, which aims to achieve carbon neutrality by 2030.
Luca Lastrucci, CEO of Powersoft, commented: "The partnership with Ferrari marks an important milestone in Powersoft's history, showcasing Italian expertise and creativity in the field of acoustics within the automotive market. Both companies share the core values of excellence, innovation and passion."
"For the development of engineering and technology. We are excited to bring our knowledge to enhance Ferrari's audio experience," he added.
Ernesto Lasalandra, Ferrari's Director of Research and Development, said: "We are excited about this exciting new technology partnership with Powersoft, which will enable us to deliver exceptional audio experiences.
"By pooling our experience and expertise, we aim to develop cutting-edge solutions and deliver superior sound quality that we look forward to sharing with our customers," he said.
