Argentina. Bosch, a global automotive parts manufacturer, announces the launch of its digital catalog in Argentina. Thanks to this, it will be possible to find all the brand's spare parts information with just one click from any computer or cell phone.
"Innovation for your life is part of our DNA," said Paula Bonnin, Head of Marketing at Robert Bosch Argentina.
"Being able to easily access truthful and transparent information about all our spare parts was a need that we detected in our customers. That is why we developed and launched the digital catalog that allows us to visualize all the products and filter according to the requirements of each person," he added.
The objective of Bosch Argentina is to adapt to the needs, knowledge and possibilities of customers/consumers.
That's why the platform offers three ways to search for information:
General: it is the simplest and most standard search so that everyone, regardless of the information they have available, can find the product they are looking for in a simple way, with the possibility of searching by Bosch code, original code, equivalent code, application or description.
Product line: offering a slightly more specific search, it allows you to search for all the available codes in the portfolio according to the line you want, and also by the brand of the vehicles that are available for that product group.
Advanced search: For even more accurate results, you will be able to search by vehicle and/or product line, with the option to filter by brand, year of manufacture and vehicle name.
With the availability of all product lines, each element is illustrated with its respective image and technical information. At the same time, the platform provides users with the possibility of asking Bosch questions or concerns through the call center, website or social networks.
