Chile. The Auto Care Association, in collaboration with the Chilean Chamber of Commerce of Automotive Spare Parts and Accessories (Carep A.G.) and Mercado Libre, hosted a seminar on data standards on August 10, 2023 in Santiago, Chile.
The seminar was part of the association's trade promotion initiatives, made possible by the Market Development Cooperator (MDCP) award from the U.S. Department of Commerce, International Trade Administration.
During the seminar, Mercado Libre announced that its auto parts marketplace successfully adopted the Auto Care Association's data standards. With the implementation, Mercado Libre says it "can seamlessly integrate data from its aftermarket products and communicate effectively and consistently."
More than 150 executives from the auto care industry attended the seminar, which focused on the adoption and benefits of ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) developed by the Auto Care Association.
The presentations highlighted the potential of digitalization in the Chilean aftermarket and the ecosystem and tools offered by Mercado Libre, Latin America's largest e-commerce marketplace, says the Auto Care Association.
"We are committed to giving our sellers the tools they need to succeed," said Mariano Vainstein, market director for LATAM at Mercado Libre. "Adopting the Auto Care Association's cataloging standards will help our sellers better communicate their product data, which will lead to increased sales."
"We applaud Mercado Libre for embracing the Auto Care Association's data standards," said Bill Hanvey, president and CEO of the Auto Care Association.
"Their commitment will benefit the entire automotive care industry supply chain in Latin America and beyond."
