United States. Lucas Oil Products, a distributor of high-performance automotive lubricants and additives, announced the addition of veteran motorsports reporter Jamie Little as its new brand ambassador.
As one of the most recognizable figures in motorsports television, Little joins an exclusive group of brand ambassadors and key partnerships in several different sports, including the NFL, NASCAR, NHRA, INDYCAR, Monster Jam, PBR and more.
In her role, she helps the brand create rich multimedia content through interviews and experiences with the brand's current ambassadors and partners, and also creates social media posts by sharing how you use Lucas Oil products in your daily life on social media.
In one of his first segments, Jamie sat down with ECR Engines Senior Vice President Bob Fisher to talk about Lucas Oil's partnership with Richard Childress Racing and ECR Engines, and shared his experiences doing some high-speed laps at the Indianapolis Motor Speedway in a two-seater.
"For more than two decades, millions of fans around the world have watched Jamie Little bring her unique style of reporting to several different racing series, especially Indycar and Nascar, and it's a true honor to have her as part of Lucas Oil," said Brandon Bernstein, Chief Marketing Officer.
"Jamie has been rooted in motorsport all his life and brings a unique perspective to the Lucas Oil brand. She understands our commitment to excellence and we know her dynamic and respected personality in the world of sports broadcasting will help elevate the Lucas Oil brand to new audiences."
Jamie's broadcast career began in 1998 with ESPN as a reporter for the summer and winter X-Games. She worked as a pit reporter for several years with ESPN/ABC covering the INDYCAR series, which included 11 Indianapolis 500 races.
In 2015, she joined Fox Sports and has worked as a pit reporter for their three national tour series. In 2021, she was selected to be the lead announcer for the ARCA Menards Series, making history as the first woman to work as a play-by-play TV lead announcer for a national motorsports series.
In 2023, she added to her play-by-play duties the addition of the NASCAR Craftsman Truck series, becoming NASCAR's first female head announcer.
