United States. Transtar Industries, a distributor of automotive parts and software solutions, launched a new advertising campaign featuring spokesperson Vanilla Ice (Rob Van Winkle) to promote its line of in-vehicle air conditioning (AC) products.
The company successfully launched its AC category in 2022 and is delivering even more in its mission to simplify complex vehicle repair. For this new campaign, they are bringing a familiar face to the party.
"The company has grown and evolved over the last year and is more than just streaming now," said Chris Osos, Transtar's vice president of marketing and e-commerce.
"Vanilla Ice is a car enthusiast, and with this ad campaign we wanted to have fun and raise awareness about our air conditioning product line, especially now that the summer season is starting to heat up and repair shops and service technicians see an increase in the need for repairs and maintenance." Said.
The Transtar AC product line is the organization's first entry into transmission parts. It includes a comprehensive line of spare parts, components and tools for vehicle air conditioning.
Products are available through local inventory and delivery from locations in the U.S. and Canada, as well as domestic shipping.
Service centers and repair technicians can order AC parts and components through Transtar's online ordering platform, Transend, www.transend.us.
DIY consumers and car enthusiasts can find AC parts through Amazon, Walmart, or eBay.
