United States. Lubrication Specialties, manufacturer of Hot Shot's Secret, announces the addition of Bud Prenatt to the company's marketing team. Prenatt, a leader in product marketing in the heavy-duty industry, joined LSI in February 2023.
Previously product marketing manager for an Ohio-based company focused on the Class 3-6 truck and off-highway market segments, Prenatt will oversee and develop a strategy to promote the Hot Shot's Secret brand of performance additives and lubricants across multiple channels: direct, online and retail and diverse markets.
Markets for the Hot Shot's Secret brand include automotive, heavy vehicles, fleets, motorsports, recreational vehicles and agriculture.
Prenatt has nearly 20 years of sales and marketing experience with a proven track record of growing brands and developing new market segments to significantly improve results by increasing gross margins and working with strategic partners to reduce costs.
He has experience working cross-functionally with OEM and OES team operations: marketing, supply chain and IT to drive sales for B2B and B2C customers.
Prenatt's expertise spans the full range of market research, customer engagement, digital strategy and content, product research and development, techniques and promotions of Six Sigma Green Belt.
Previous positions also include working in technical sales in the automotive industry, as well as working as a product development manager in the agricultural and construction market segments.
"Hot Shot's Secret is a widely known brand in the heavy-duty industry. Our initial product, Stiction Eliminator, was developed to reduce problems related to injectors getting stuck or failing in semi-trucks," said Lubrication Specialties President Brett Tennar.
"Bud's experience fits perfectly with our goals of capitalizing on his knowledge of the heavy-duty industry and his ability to recognize unrealized potential in new markets. We are very excited to have him on board and look forward to implementing his ideas for growth."
Prenatt holds an MBA from Ohio Dominican University and currently also serves as an adjunct professor at Ohio State University and the University of Cincinnati, where he teaches Introduction to Skydiving, Extreme Risk Management, and Indoor Body Flight.
He is also a professional demonstrator and former captain of the Fastrax team leading the largest professional skydiving team in North America. In his spare time, he's restoring a 1958 Dodge Coronet and says he's using Hot Shot's Secret products for preventative maintenance and improving performance.
"Marketing is a lot like skydiving. There are extreme risks and great rewards, but you'll never experience either without first knowing your audience, understanding your goal, and creating a solid plan to achieve what you set out to achieve," Prenatt concluded.
