Colombia. After eight years of operation in Colombia, EuroTaller, this network of multi-brand and multi-service automotive technical service centers, held its annual award ceremony, EuroPremium, in Medellín.
"We are pleased to announce that EuroTaller is the most professional and fastest growing automotive service network in the country, which drives us to thank the trust of the already 6,518 affiliated service centers in the world, 52 of them in Colombia," says the director of loyalty networks in Central America, Colombia, Ecuador and Venezuela, David Ibarra.
The following EuroWorkshops were highlighted at the award ceremony:
*Best EuroWorkshop of 2022. EuroTaller INTEGRAUTO, from the city of Cali, EuroTaller that stood out for its work, effort and dedication in the search for excellence.
*Best EuroTaller – Pilar Imagen. EuroTaller LOS MELLIZOS, awarded for its best management of corporate identity, use of signage and uniformity, according to the main standards of the Eurotaller network.
*Best EuroTaller – Pilar Marketing. EuroTaller IVANCARS, for its greater commitment and participation in the area of marketing, campaigns and communications.
*Best EuroTaller – Information Pillar. EuroTaller VILLACARS, for the greater use of the consultation and technical support tool.
*Best EUROTALLER – Training Pillar. EuroTaller ALIANZA AUTOMOTORA, for the best attendance, participation and commitment to the courses implemented by the network during the year 2022.
Ibarra recalled the four fundamental pillars of EuroTaller: training of technical, administrative and commercial personnel; information with technical support of the most modern vehicles; work on the corporate image of the international level of the workshops to make them more customer friendly; and marketing and dissemination of the same network, campaigns and promotions.
EuroTaller arrived in the country in 2015 with GroupAuto Colombia and is supported by GroupAuto International, which is the worldwide network of wholesale distributors of original spare parts for cars and trucks.
GroupAuto International is present in 107 countries and has a network of 7,300 workshops affiliated to EuroTaller. In Colombia, this network of workshops has 52 affiliates in eight areas of the country and, under a rigorous program of consultancies and audits, rewards the best each year.
