International. The U.S. is now by far the most important market for the company, after its home market of Germany.
This year, Liqui Moly will be present at AAPEX and SEMA Show. The company asserts that the fact that it is present at both trade shows reflects the company's success in the U.S.
Engine oils and additives made in Germany will be on display, including the new gear oil especially for Tesla. New products include Top Tec Gear EV 510, a gear oil especially for Tesla.
"The EV 510 is an example of how we support change in mobility," said Liqui Moly USA CEO Sebastian Zelger.
"We target our wide range of automotive chemicals not only at classic combustion engines, but also at hybrid vehicles and all-electric cars," he added.
For combustion engines, Liquy Moly presents, among others, two new products for injectors.
In addition to an overview of the range of engine oils, gear oils, additives, greases, pastes and chemical tools just for professionals, LIiqui Moly maintains that he also has a wealth of specialist knowledge that he is eager to share.
"Therefore, it is important to understand that today motor oil is a liquid spare part that must exactly match the respective engine," Zelger said. "Putting in the wrong oil is like putting in the wrong spare part."
But Liqui Moly doesn't just want to show visitors its range. "We also want to know what technical issues they're struggling with," Zelger said.
"Maybe we already have a chemical solution for that. But if not, it is valuable information to develop new products. These discussions, both with shop professionals and amateur mechanics, have often led to new developments in the past," he added.
