International. After eight years with the partnership, Larsen was promoted to vice president of standards and digital products.
Auto Care Association has promoted Jonathan Larsen to vice president of digital standards and products.
In this new role, Larsen will be responsible for the direction, oversight and growth of all aspects of the Auto Care Association's data standards products, tools, resources and data, including external platforms and content.
As part of the Auto Care Association staff for eight years, Larsen has been an integral part of several core product team efforts.
Among them is the team that launched autocarevip.com in 2017, which provides the most up-to-date vehicle data to standard users.
There's also the association's first e-learning platform launched in 2021, which educates users on how to efficiently use ACES and PIES in their organization to drive more sales and reduce returns.
In addition, the team oversees the technical development and implementation of the TrendLens and Demand Index interactive data platform, both of which were accelerated to meet members' needs in response to the pandemic in 2020.
Larsen has a wealth of experience in database and commercial application development, having spent 15 years at MAHLE in Farmington Hills, Michigan as a catalog manager, as well as several years in a manufacturing plant before that.
"Jonathan is a perfect fit for this new role because of his insatiable desire to improve the member experience when it comes to our products," said Auto Care Association President and CEO Bill Hanvey.
"His passion for helping the industry reduce overall supply chain costs while identifying new data points will generate benefits for our members for years to come."
