International. With a focus on vertical integration and manufacturing in the U.S., EGR products are sold at more than 100 leading retailers across the country.
EGR USA, dedicated to the design and manufacture of automotive accessories, including fenders, hood guards, body side moldings, truck cab spoilers, window visors, sports bars and more, selected Michael Timmons as the new vice president of Sales and Marketing for the Aftermarket division.
Timmons, who has excelled in the auto and truck aftermarket, was hired in June and will work remotely from his home in Washougal, Washington.
As former executive vice president of AXC Inc., he was a key member of the leadership team responsible for creating a new brand and building customer loyalty for fenders and truck accessories.
In addition, from his position at AXC, he developed pricing policies and structures for all sales channels, and strengthened customer service.
Recognized for his business development skills, Timmons managed all content creation, social media platforms, email strategies, promotions, and coordinated representative agency sales efforts.
Rooted in the aftermarket accessories expertise for trucks, Timmons also previously worked for Truck Hero Inc., now with the RealTruck brand, as vice president of Jeep and off-road.
There he implemented new sales strategies and highly effective product development to grow key accounts.
EGR CEO Simon McLellan said: "Mike's proven track record in brand development, innate understanding of customer and market opportunities, research-based business development and creative sales processes make him the ideal choice for EGR North America."
"While EGR has an estimated accessories position with OEMs, our Aftermarket division has the potential to grow. Mike specializes in recognizing the potential of companies and building a brand that can capture market share. We are excited to have him at the helm of our aftermarket division," he said.
Timmons said: "EGR is on the cusp of incredible growth. The products are some of the best designed and manufactured I've ever seen on the market."
"I'm excited to have the full reign of the brand, market and generate sales for EGR," he added.
