United States. Plews & Edelmann, a leading manufacturer and supplier of Total Solution in power steering components, announced that it received an automotive communications award for its Elite Sales application during the AAPEX 2023 trade show.
The award was presented by Women in Auto Care in the B2B category -Mobile Device App.
The interactive app is completely designed and developed in-house with the purpose of providing trainers and the company's sales team with interesting and valuable content that helps drive the conversation more effectively for all products that are part of a power steering system.
Using eye-catching designs, the app is designed to be exciting and easy to navigate, so that users are more willing to use and share it. When a counter or salesperson is equipped with the right resources and information, they can provide superior service, so that the customer gets all the information and parts they need to get the job done.
Andrew Moe, Director of Marketing Services, accepted the company's award, noting, "It is a great honor to accept this award on behalf of Plews & Edelmann and our outstanding team. The design and implementation of this tool has been instrumental in our sales efforts throughout the year."
Tony Edwards, Vice President of Sales at Plews & Edelmann, added, "Our sales team and customer sales forces are using the app and the product's rich visual content to present the initial differentiation that Edelmann Elite brings to the market by leading over our competition."
"This tool has had a significant impact on the effectiveness of our team and we are fortunate to have such quality in-house marketing support to design the app specifically for our needs," he said.
The automotive communication awards were presented at the annual Women in Auto Care Awards presentation during the AAPEX 2023 show in Las Vegas, NV. These awards recognize automotive aftermarket manufacturers, distribution networks, and other organizations for their outstanding business-to-consumer and business-to-business advertising, marketing, and public relations activities.
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