United States. Holley announced that Philip Dobbs has joined the organization as senior vice president of customer experience marketing.
According to Holley, Dobbs has taken on a newly created role focused on delivering the best possible brand, product, and service engagements across the company's B2B and B2C touchpoints.
In this role, Dobbs will lead the strategy and management of Holley's entire brand portfolio, overseeing advertising and promotions, public relations, content marketing, trade shows and events, and website and digital solutions. He will also be responsible for the management of Holley's customer service center, third-party markets and the company's direct-to-consumer business.
Prior to Holley, Dobbs was chief marketing officer for Bridgestone Americas, where he led the company's integrated marketing efforts for more than 11 years. Dobbs' career path also includes leadership roles in marketing with consumer brands, including Kraft, Fruit of the Loom, Heinz, Cadbury, Sealy and TruGreen.
"Philip is a dynamic marketing leader with three decades of experience managing and shaping several iconic consumer brands," said Matthew Stevenson, president and chief executive officer of Holley.
"We are excited to bring his expertise to Holley as we continue to strengthen our go-to-market strategy and deepen our customer focus in the growing verticals of the automotive aftermarket, including modern and truck vehicles, European and Asian import vehicles, and all-terrain vehicles/UTVs," he said.
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