United States. Organizers of Heavy Duty Aftermarket Week (HDAW), North America's largest gathering of heavy-duty aftermarket professionals, announced AT&T Stadium as the new location for the industry-wide closing reception of 2024.
The world-renowned venue, best known for being the home of the National Football League's Dallas Cowboys, will welcome HDAW'24 attendees to the field on Wednesday, January 24 for a once-in-a-lifetime experience, with exclusive stadium access, music, food, beverages and more.
"We are thrilled to announce that the legendary AT&T Stadium will host our industry-wide closing reception, marking the grand finale of HDAW'24," said Nicole Oreskovic, vice president of sales and marketing for Bendix Commercial Vehicle Systems and HDAW'24.
"This iconic venue sets the stage for a memorable evening under the lights on Wednesday night, where our attendees can celebrate a successful and productive week."
The venue change for the popular closing reception is one of the new additions to the program in response to a growing effort to venture outside the convention center and explore Grapevine and nearby popular Texas attractions.
Tickets are now available to all registered distributors and vendors as a $35 registration add-on. Registrants are encouraged to book in advance to secure their space.
"When we said a surprise the size of Texas, we weren't kidding. Our industry deserves to be celebrated in one of the best venues in the country and we are excited to offer this new experience to all of our attendees," said Michael Callison Jr., President and CEO of Midwest Wheel Companies and Co-Chairman of HDAW'24.
"The city of Grapevine, Texas, has hosted HDAW for several years and we want to give attendees access to options in the city, including exclusive discounts for HDAW attendees."
HDAW'24 will welcome more than 2600 executives and managers from across the industry, including distributors, suppliers, service providers, industry experts and thought leaders, and more.
Over four days, aftermarket professionals will experience peer-to-peer learning, invaluable networking opportunities, personalized business meetings, and a product exposé that provides an exclusive view of the latest products moving the industry forward.