United States. Standard Motor Products (SMP) introduced Pollak's new line of trailer connectors, adapters and accessories, which it said has been specifically designed to tow light- and medium-duty trucks and SUVs.
The Pollak Trailer Connector program is made up of five different product lines, each with a specific purpose. The Pollak Pro line includes more than 40 connectors, adapters, extensions and accessories, each designed to resist corrosion over a long lifetime, the company said.
Pollak quick-connect connectors and adapters feature ergonomic designs that make it easy to connect and disconnect. The ProSecure LED line of connectors, adapters, and accessories feature LED lights to verify continuity, and ProSecure connectors and light adapters illuminate to confirm a secure connection.
Pollak Pro Flex adapters connect directly to the OEM wiring system and feature a flexible design that allows users to easily switch between trailers with different connectors.
In addition, to assist distribution partners in marketing and selling these new products, Pollak has created new consumer-friendly packaging that will be displayed in store windows.
The line is also supported by new marketing materials including suggested planograms for distributors, detailed brochures, an advertising program, header cards for retail establishments, and an entirely new website that makes it easy to find the right part.
"We are pleased to introduce this new line of trailer connectors, adapters and accessories," said John Herc, SMP's vice president of product and marketing.
"This is a growing market with applications for both commercial and recreational use, and we look forward to helping our distribution partners grow their business with this offering," he said.
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