U.S. s. Holley, a leader in automotive aftermarket solutions, earned one of the highest honors at SEMA 2023, the world's premier automotive aftermarket trade show.
The company's Easy Level Fuel Level Transmitter was named SEMA's "Best New Product" in the highly competitive New Engineered Product category.
Featuring state-of-the-art LiDAR technology to accurately measure fuel level, Holley's Easy Level Fuel Level Transmitter has revolutionized the fuel transmitter market with its unprecedented accuracy and ease of installation, according to the company.
The product uses laser technology and a long-lasting sensor to quickly read fuel levels without contact. It requires no moving parts and is compatible with most fuel tanks and electronic fuel gauges.
"This award is a testament to our team's commitment to delivering breakthrough innovation that meets our customers' needs and exceeds their expectations," said Matthew Stevenson, Holley's president and chief executive officer.
"We are excited to continue pushing the boundaries of performance in all of our aftermarket segments to deliver the next generation of product technology for all types of enthusiasts," he said.
Holley's Easy Level Fuel Level Transmitter was one of many products on display at the company's SEMA 2023 exhibition space in Central Hall.
Also introduced were Holley's Sniper 2 EFI technology for classic cars, the Superchips Pulsar XT in-line wireless tuning module for late-model truck applications, and the APR turbocharger for European vehicles.
Holley and its Detroit Speed & Engineering brand also attracted significant attention at SEMA 2023 for their latest restomod joint project, a 1969 Pontiac GTO that the company built for celebrity Kevin Hart.
SEMA was held at the Las Vegas Convention Center from October 31 to November 3, 2023. This year's show attracted some 130,000 attendees, including manufacturers and buyers from around the world. The show covers all aspects of the automotive aftermarket, including performance products, aesthetic enhancements, and prestige modified vehicles.