Mexico. The German company projects sustained growth towards 2030 and strengthens its presence in the country with a new investment of 100 million dollars.
Bosch Mexico commemorates 70 years of operations in the country, consolidating itself as a key player in technology, manufacturing and services for industries such as automotive, electronics and consumer goods. With a cumulative investment of more than 20,000 million pesos, the company reported net sales of 76,469 million pesos in 2024, which represented a growth of 2.9% compared to the previous year.
Currently, Bosch has a workforce of 20,000 employees, distributed in 16 locations covering the four business sectors of the company. Among them, 11 manufacturing plants and engineering centers stand out, such as the one in Guadalajara, where more than 1,000 engineers develop software solutions.
"Bosch stayed afloat in a year of market variations and external pressures at a global level. We foresee 2025 as a challenging year as well, but we are prepared to capitalize on the opportunities and maintain our excellence. Mexico is key to our global strategy, thanks to its ability to develop talent, technology and solutions that impact the future of our industry," said Alexander Firsching, president of Bosch Mexico. "Our priority is to continue to drive innovation while strengthening our local operations."
Bosch's history in Mexico began in 1955 and has been marked by milestones such as the opening of its first automotive plant in Toluca, in 1966. Since then, the company has developed innovative products such as motors for window lifters, compact alternators and windshield wiper systems.
"What hasn't changed since 1955 is that our technology has a benefit in people's lives. From making it more comfortable with our tools, heaters or appliances, to saving it with our sensors, braking systems and driving assistants. That has always been the heart of Bosch. And this is supported with the talent and effort of thousands of people who have been part of this history. Every step we take reflects a commitment to quality and innovation that sets us apart in the industry," added Firsching.
In 2024, Bosch implemented 117 environmental projects focused on resource efficiency and emissions reduction, and its foundation supported 40 educational projects. Through the MexCellence scholarship program, the company promotes the technical training of students from public universities.
Smart Mobility and ADAS Technologies
At its Aguascalientes plant, Bosch produces Advanced Driver Assistance Systems (ADAS), such as Electronic Stability Control (ESP), now mandatory in new cars in Mexico.
"A great advance towards the company's vision of zero accidents is that the mandatory nature of ESP was established in Mexican standards for new cars as of this year. This type of measure not only improves road safety, but also strengthens the competitiveness of the national automotive industry," said Firsching.
The company is also working on solutions for electric vehicles, charging systems and hydrogen technologies. "The electrification of transport is one of the pillars of our long-term strategy. We are investing in local engineering capabilities to design solutions that not only meet international standards, but also respond to the specific needs of our customers in Mexico and North America."
