Latin America. Arturo Orenday is appointed director of Mini for the Latin American region effective June 1.
Mike Peyton, Vice President Mini Americas, and Reiner Braun, President and CEO of BMW Group Latin America, announce that Arturo Orenday, who is currently part of the Marketing Team - BMW Brand Experience at BMW North America, has been appointed MINI Director for the Latin America region effective June 1.
Arturo Orenday joined the BMW Group in 2015 as Head of Marketing for the BMW brand in Mexico and had different roles in marketing activities.
Arturo holds a degree in Financial Management with a specialty in Marketing and Corporate Finance from the Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico City Campus.
In addition, he has complemented his academic career with studies at Macquarie University in Australia and Alfonso X University in Spain.