Latin America. The inaugural conference of the AutoAmericas Show Congress will be given by Elena Méndez and Sandro Murtas, who will discuss resources for financing U.S. exports.
The U.S. Small Business Administration (SBA) was created 70 years ago. Since 1953, this federal government agency has helped entrepreneurs and small business owners pursue the American dream.
She is joined by Elena Méndez, regional director of the U.S. Export-Import Bank, and Sandro Murtas, senior manager of Export Finance of the International Trade Office of the U.S. Administration at the U.S. Export Assistance Center.
For one hour, both panelists will address products that enable small exporting businesses to increase their export sales of U.S. goods and services abroad, primarily through EXIM Bank's U.S. exporter programs, especially Export Credit Insurance.
According to Elena, some of its benefits are the reduction of risks by providing protection against catastrophic losses due to non-payment of the buyer, in addition to greater competitiveness, since it unlocks the ability to offer buyers the credit necessary to expand into new markets and boost sales with existing customers.
Added to this is improved liquidity by accelerating cash flow by borrowing against foreign receivables. Likewise, he adds, it generates experience in credit management; "ease the burden of credit risk management by leveraging EXIM's international expertise," says Elena.
For his part, Sandro insists that the main task is to know the market: what its dynamics are, as well as the best strategy to enter it. For him, the financial part is always an important element.
"You can be a good seller, but a sale is not a sale until you get paid. Sometimes entrepreneurs focus on selling, but they are neglecting the financial part, the part of credits, payments and that is the problem; It is not that the company fails because it does not have a good product or service, many times it is because of the management of the company, "he says.
Find out more in the conversation that both will hold on Friday, March 24 at 12 noon in the MACC1 Room, along with the rest of the confirmed conferences that you can learn here. To register for the event access the following link.
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