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MEMA Unveils New Business Structure and Brand Strategy


United States. The realignment will allow the leading provider association to better serve members and prepare for the future of mobility.

MEMA, the Vehicle Suppliers Association, unveiled its new brand and business structure at a virtual member town hall.

North America's premier trade association for motor vehicle component manufacturers will now operate under an umbrella organization with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Over the decades, MEMA's influence expanded as the industry evolved, establishing four divisions: the Automotive Aftermarket Supplier Associations (AASA), the Heavy-Duty Manufacturers Association (HDMA), the Motor Equipment Remanufacturing Association (MERA), and the Original Equipment Supplier Association (OESA).

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The new structure will create a stronger, more unified organization that will be able to better serve and represent constituents by bringing all members together into just two groups.

"Rapid changes are affecting our industry. The time was right to rethink our strategy to better address members' needs," said Bill Long, president and CEO of MEMA.

"Our member companies have more in common today than ever before. We will provide more effective scheduling and agility to react to industry changes by optimizing organizational structure."

Working with Gyro Creative, a Detroit brand agency, MEMA's leadership went through a months-long review of its brand and value proposition, as well as member surveys and competitive analysis. The new look and color palette is modern, progressive and bold.

"No other organization can compare to MEMA's longevity, respect, depth of knowledge and commitment to the vehicle supplier industry," says Long, adding that MEMA's mission, vision and dedication to its members and the automotive and commercial vehicle industry has not changed.

"Members will appreciate this structural simplification, as it makes it easier for them to access the value that MEMA offers today, and we believe it will create more value in the long term," he said.

Megan Gardner, MEMA's new executive director of marketing and communications, said, "The new brand better represents our move forward."

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Other developments include:

• The Center for Sustainability: A new platform for all members as they navigate the increasingly complex processes and requirements of a successful sustainability program.

• A resource for diversity, equity and inclusion where staff and members can engage in meaningful dialogue and share best practices to develop safe and welcoming business environments.

• Increased access to MEMA member councils, programming, events, and advocacy personnel in Washington, D.C.


Federico Duarte
Author: Federico Duarte
Editor en Latin Press, Inc.
Comunicador social y periodista con experiencia de más de 15 años en medios de comunicación. Apasionado por hacer de la vida una historia para contar. [email protected]

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