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Volkswagen will launch an electric pick-up and a rugged SUV


United States. The Volkswagen Group plans to electrify the iconic American brand Scout, an independent company that will be founded to design and manufacture rugged pickup trucks and SUVs (R-SUVs) for the U.S. market.

Production start planned for 2026
Herbert Diess, CEO: "Electrification provides a historic opportunity to now enter as a Group the highly attractive pick-up truck and R-SUV segment, underscoring our ambition to become a relevant player in the US market."

Volkswagen Group will launch an all-electric pick-up truck and a rugged SUV in the United States. The decision of the Board of Directors was confirmed today by the Supervisory Board of the Volkswagen Group.

The vehicles will be designed, developed and manufactured in the U.S. for U.S. customers. To this end, a separate, independent company will be established in the U.S. this year as the Volkswagen Group moves the strong and iconic American brand Scout into the electric vehicle space.

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The first prototypes will be unveiled next year and production is scheduled to begin in 2026.

The electric Scout brand will be built on a new technical platform concept, which provides new pickup and R-SUV credibility, beyond the Volkswagen Group's existing portfolio.

Herbert Diess, CEO of Volkswagen AG: "After Volkswagen's successful recovery in the US, we are now seizing the opportunity to further strengthen our position in one of the fastest growing markets for electric vehicles.

Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the US market.

Success in the R-SUV and pick-up segments is a key lever to increase profitability in the U.S. and achieve the target market share of ten percent.

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Therefore, the Volkswagen Group continues to systematically expand its presence in one of the most important global growth markets.

Arno Antlitz, CFO Volkswagen AG: "The company we will establish this year will be a separate unit and brand within the Volkswagen Group that is managed independently.

This aligns with the Group's new management model: small units that act with agility and have access to our technology platforms to take advantage of synergies."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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