Brazil. Between April 25 and 29, more than 1,500 brands from the auto parts repair and replacement market (450 international exhibitors from 12 countries) met in Sao Paulo, within the framework of Automec.
During the five days of the fair, more than 90,000 unique visitors (20% more than the last edition) learned about the latest developments in the sector. In addition, they had several parallel activities and experiences in the Arena Automec Experience, with various demonstrations of products, services, talks and workshops to improve their technical knowledge.
The 2023 edition marked the resumption, since 2019, of the main scenario of novelties and business opportunities in the market for the replacement and repair of light, heavy and commercial vehicles. The fair was supported by the main entities of the sector, such as Sindipeças, Sindirepa, Sincopeças and Andap/Sicap.
Automec was organized by RX, one of the largest companies in the world in the production of large events.
"Our mission and global expertise is to connect exhibitors and visitors in search of networking opportunities and consolidation of new business, offering new experiences that add value and excitement to participants. Our estimate for this year is to generate business in the order of R$ 25,000 million," said Luiz Bellini, Director of Portfolio at RX.
Since before the event, the manager of Automec, Eduardo Marchetti, had already anticipated that, in addition to the novelties of the exhibiting brands, visitors would have a complete program of attractions, experiences, professional updating and emotions during the five days of it.
In an area of 2,000 m2, the Automec Experience arena was composed of model workshops, a professional training space and a content arena. This had a varied program of product demonstrations and after-sales and repair services. Its programming included presentations by companies, entities, experts and influencers of the sector.
Likewise, Automec promoted constant business rounds between exhibiting companies and buyers to strengthen the relationship and accelerate the negotiation process between them.
Nearly 60% of Automec visitors were industry professionals with positions of responsibility for closing deals and looking for new suppliers of parts and systems, repair and maintenance, services and technology, accessories and customization, electronics and systems. Self-employed and amateur mechanics, in search of market trends, were also part of the specialized public.
In the Batistinha Experience area, visitors could, for example, monitor and answer questions related to the assembly of motors in the laboratory with precision equipment. To these were added concerns about polishing paint on special cars, steering alignment, tire mounting for customization, wheel balancing, use of scanner for electronic diagnostics, quick body repair, installation of aesthetic accessories on the exterior of the vehicle, welding (exhaust system and custom brackets), paint booth for complete vehicles or small paint booth for parts, in addition to other experiences and services of the market.
Another attraction within the Automec Experience was the Senai/IQA arena, where visitors found themed environments to witness daily demonstrations of hands-on activities in an electrified vehicle with a focus on safety procedures; automotive aesthetics; semi-autonomous driving system (ADAS System) with emphasis on sensor/radar calibration procedures.
The arena also featured an auditorium with a program of lectures on the aforementioned topics.
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