--- title: "Spiffy crowned winner of the MEMA Aftermarket Startup Challenge 2025 - Aftermarket International" description: "The company Spiffy was chosen as the winner of the MEMA Aftermarket Startup Challenge (MASC) 2025, during the Aftermarket Technology Conference, held on October 6." url: "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" date: "2026-07-22T21:37:13+00:00" language: "en-GB" --- # [ Spiffy crowned winner of the MEMA Aftermarket Startup Challenge 2025](https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html "Spiffy crowned winner of the MEMA Aftermarket Startup Challenge 2025") Details 29 October 2025 ![](https://www.aftermarketinternational.com/images/stories/AMI/2025/Spiffy-MEMA.jpg) *United States.* The company [Spiffy ](https://www.getspiffy.com/)was chosen as the winner of the [MEMA ](https://www.mema.org/)Aftermarket Startup Challenge (MASC) 2025, during the Aftermarket Technology Conference, held on October 6. The company stood out for its platform that combines software, vehicles, devices and training, designed to help workshops, dealerships and fleets launch and scale mobile maintenance services – from oil changes to washing and detailing – with an efficient and adaptable model. "Spiffy stood out in the MEMA Aftermarket Startup Challenge because it brings innovation to a very practical challenge: helping shops and fleets expand their business models through mobile services," said Chris Gardner, senior vice president of technology and programming at[ MEMA Aftermarket Suppliers](https://www.mema.org/). "It's a smart, scalable solution that fits perfectly with the direction the industry is heading." The competition brought together five finalist startups that presented their proposals to an audience made up of leaders and experts from the automotive aftermarket sector. The public voted in real time, choosing Spiffy as the most innovative. The company offers all the resources needed for organizations to quickly launch their mobile services, optimize their operation, and strengthen their established businesses. - Advertising - "We're thrilled that industry leaders recognize the potential of what we're building," said Connor Finnegan, Spiffy's chief product and strategy officer. "This recognition reinforces that we are generating real value for the aftermarket." The MEMA Aftermarket Startup Challenge has established itself as a key space to discover the most disruptive startups in the vehicle life cycle. In this edition, the venture capital firms Assembly Ventures, Automotive Ventures and FM Capital participated as judges, while Capstone Financial Group and Microtech Ventures offered mentoring and strategic accompaniment to the contestants. Laura RestrepoEmail: lrestrepo@latinpressinc.com - [GroupAuto strengthens Latin American aftersales with EuroPremium 2026 and the first One2One regional round](https://www.aftermarketinternational.com/en/news/latest-news/9727-groupauto-strengthens-latin-american-aftersales-with-europremium-2026-and-the-first-one2one-regional-round.html "GroupAuto strengthens Latin American aftersales with EuroPremium 2026 and the first One2One regional round") - [Edelmann Expands Elite Line with New Remote Tanks for Power Steering](https://www.aftermarketinternational.com/en/news/latest-news/9725-edelmann-expands-elite-line-with-new-remote-tanks-for-power-steering.html "Edelmann Expands Elite Line with New Remote Tanks for Power Steering") - [Walker Products Obtains Court Ruling in Its Favor](https://www.aftermarketinternational.com/en/news/latest-news/9724-walker-products-obtains-court-ruling-in-its-favor.html "Walker Products Obtains Court Ruling in Its Favor") - [BASF and Carlyle complete the sale of the coatings business and create Surventis](https://www.aftermarketinternational.com/en/news/latest-news/9723-basf-and-carlyle-complete-the-sale-of-the-coatings-business-and-create-surventis.html "BASF and Carlyle complete the sale of the coatings business and create Surventis") - [Dürr develops a paint plant with a lower carbon footprint for Volkswagen Autoeuropa](https://www.aftermarketinternational.com/en/news/latest-news/9722-duerr-develops-a-paint-plant-with-a-lower-carbon-footprint-for-volkswagen-autoeuropa.html "Dürr develops a paint plant with a lower carbon footprint for Volkswagen Autoeuropa") ### No comments • If you're already registered, please log in first. Your email will not be published. ### Leave your comment In reply to Some User Name \* Email address \* Comment Text \* \* ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://www.aftermarketinternational.com/en" }, { "@type": "ListItem", "position": 2, "name": "Latest News", "item": "https://www.aftermarketinternational.com/en/news/latest-news.html" }, { "@type": "ListItem", "position": 3, "name": "Spiffy crowned winner of the MEMA Aftermarket Startup Challenge 2025", "item": "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" } ] } ``` ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "Spiffy crowned winner of the MEMA Aftermarket Startup Challenge 2025", "description": "United States. The company Spiffy was chosen as the winner of the MEMA Aftermarket Startup Challenge (MASC) 2025, during the Aftermarket Technology Conference, held on October 6.", "thumbnailUrl": "https://www.aftermarketinternational.com/", "uploadDate": "2025-10-29T07:40:29-05:00", "contentUrl": "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" } ``` ```json { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" }, "headline": "Spiffy crowned winner of the MEMA Aftermarket Startup Challenge 2025 - Aftermarket International", "description": "The company Spiffy was chosen as the winner of the MEMA Aftermarket Startup Challenge (MASC) 2025, during the Aftermarket Technology Conference, held on October 6.", "image": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/stories/AMI/2025/Spiffy-MEMA.jpg" }, "publisher": { "@type": "Organization", "name": "Aftermarket International", "logo": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/metatags/16x9/ami.png" } }, "author": { "@type": "Person", "name": "Laura Restrepo", "url": "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" }, "datePublished": "2025-10-29T07:40:29-05:00", "dateCreated": "2025-10-28T15:42:17-05:00", "dateModified": "2025-10-29T10:56:28-05:00" } ``` ```json { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" }, "headline": "Latest News", "description": "The company Spiffy was chosen as the winner of the MEMA Aftermarket Startup Challenge (MASC) 2025, during the Aftermarket Technology Conference, held on October 6.", "image": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/metatags/16x9/ami.png" }, "publisher": { "@type": "Organization", "name": "Latin Press, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/metatags/16x9/lpi-eventos-online.png" } }, "author": { "@type": "Person", "name": "Aftermarket International", "url": "https://www.aftermarketinternational.com/en/news/latest-news/9573-spiffy-crowned-winner-of-the-mema-aftermarket-startup-challenge-2025.html" } } ```