--- title: "Stertil-Koni Announces New Regional Sales Director - Aftermarket International" description: "The latest news for the worldwide automotive and truck aftermarket industry." url: "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" date: "2026-07-23T12:44:00+00:00" language: "en-GB" --- # [ Stertil-Koni Announces New Regional Sales Director](https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html "Stertil-Koni Announces New Regional Sales Director") Details 16 November 2023 ![](https://www.aftermarketinternational.com/images/stories/AMI/2023/Ster.jpg) *United States*. [Stertil-Koni](https://stertil-koni.com/), a manufacturer of heavy-duty vehicle lifts, announced the appointment of Jeff Sampson as its new regional sales director. Sampson brings more than two decades of capital goods experience to his new role, where he will oversee sales in the U.S. heartland. He succeeds Rawn Roman, who is retiring after more than 25 years of service and sales at Stertil-Koni. "This is a bittersweet day for us. On the one hand, we will truly miss Rawn's warmth and important business acumen. At the same time, Stertil-Koni is pleased to welcome Jeff, who brings more than 20 years of heavy-duty vehicle lifting experience and success as a regional sales manager to our rapidly growing company," said Scott Steinhardt, General Manager of Stertil-Koni. "Jeff shares our strong focus on delivering the best in customer care and support and we know he will be an asset to our dealers, our customers and our company as a whole." - Advertising - Prior to his appointment at Stertil-Koni, Sampson held a similar position at another elevator company. Federico DuarteEmail: fduarte@latinpressinc.com - [BYD partners with VEMO to strengthen public charging network in Mexico](https://www.aftermarketinternational.com/en/news/latest-news/8528-byd-partners-with-vemo-to-strengthen-public-charging-network-in-mexico.html "BYD partners with VEMO to strengthen public charging network in Mexico") - [AkzoNobel increases production capacity at Monterrey plants](https://www.aftermarketinternational.com/en/news/latest-news/8546-akzonobel-increases-production-capacity-at-monterrey-plants.html "AkzoNobel increases production capacity at Monterrey plants") - [VIPAR Heavy Duty Announces Director of Business Development for Latin America](https://www.aftermarketinternational.com/en/news/latest-news/8544-vipar-heavy-duty-announces-director-of-business-development-for-latin-america.html "VIPAR Heavy Duty Announces Director of Business Development for Latin America") - [TBC Brands Appoints Bill Schafer as New Chief Operating Officer](https://www.aftermarketinternational.com/en/news/latest-news/8547-tbc-brands-appoints-bill-schafer-as-new-chief-operating-officer.html "TBC Brands Appoints Bill Schafer as New Chief Operating Officer") - [Asopartes held a discussion on female leadership in the automotive sector](https://www.aftermarketinternational.com/en/news/latest-news/8501-asopartes-held-a-discussion-on-female-leadership-in-the-automotive-sector.html "Asopartes held a discussion on female leadership in the automotive sector") ### No comments • If you're already registered, please log in first. Your email will not be published. ### Leave your comment In reply to Some User Name \* Email address \* Comment Text \* \* ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://www.aftermarketinternational.com/en" }, { "@type": "ListItem", "position": 2, "name": "Latest News", "item": "https://www.aftermarketinternational.com/en/news/latest-news.html" }, { "@type": "ListItem", "position": 3, "name": "Stertil-Koni Announces New Regional Sales Director", "item": "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" } ] } ``` ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "Stertil-Koni Announces New Regional Sales Director", "description": "United States. Stertil-Koni, a manufacturer of heavy-duty vehicle lifts, announced the appointment of Jeff Sampson as its new regional sales director.", "thumbnailUrl": "https://www.aftermarketinternational.com/", "uploadDate": "2023-11-16T15:28:16-05:00", "contentUrl": "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" } ``` ```json { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" }, "headline": "Stertil-Koni Announces New Regional Sales Director - Aftermarket International", "description": "The latest news for the worldwide automotive and truck aftermarket industry.", "image": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/stories/AMI/2023/Ster.jpg" }, "publisher": { "@type": "Organization", "name": "Aftermarket International", "logo": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/metatags/16x9/ami.png" } }, "author": { "@type": "Person", "name": "Federico Duarte", "url": "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" }, "datePublished": "2023-11-16T15:28:16-05:00", "dateCreated": "2023-11-16T15:28:16-05:00", "dateModified": "2023-11-21T15:28:27-05:00" } ``` ```json { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" }, "headline": "Latest News", "description": "The latest news for the worldwide automotive and truck aftermarket industry.", "image": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/metatags/16x9/ami.png" }, "publisher": { "@type": "Organization", "name": "Latin Press, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.aftermarketinternational.com/images/metatags/16x9/lpi-eventos-online.png" } }, "author": { "@type": "Person", "name": "Aftermarket International", "url": "https://www.aftermarketinternational.com/en/news/latest-news/8223-stertil-koni-announces-new-regional-sales-director.html" } } ```